A licensed architect, Kraig has spent over 20 years specializing in the development of branded environments for numerous industries, including fast food, financial services, specialty retail and petroleum. He brings a unique skill set to Bedrock with his abilities spanning the development of branded environment programs from start to finish, including strategic insight, creative direction, project management and implementation management.

Most recently, Kraig spearheaded a store re-image program for Jiffy Lube, which entails retrofitting approximately 2,100 locations, most of which are franchisee owned and operated.