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QR Codes and related technologies are one of the hottest marketing applications in the world today. They’re easy to create, easy to print, and  easy to track. And they’re an immediate response mechanism that catches consumers at the very moment of interest. What’s not to love? Here’s what you need to know when helping your clients integrate them into their marketing efforts.

Speaker(s): Jason Pinto

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Lunch with Topic-Driven Roundtable Discussions.

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There’s a science when it comes to color management. You can get the color right. You can get repeatable results, and you can save money, time,   and resources by implementing the steps needed to get your equipment calibrated and the steps needed to keep it there. Here’s how 3 shops are  doing so – and how they’re profiting along the way.

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How can real-estate appraisal theory and practice aid in marketing signage to the end users of signs—your clients? In this session, a veteran sign  appraiser will explain the connection. The speaker will present examples of case studies and simple methodologies that can be used to show your clients the value of having the “right” sign.

Speaker(s): Rik Bass

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Every management textbook encourages business leaders to spend more time with their customers. In this dynamic session, we’ll bring four of the biggest buyers in the industry to you. You’ll find out how the signage and graphics programs for these key buyers are changing, what critical factors drive their procurement processes, and ways they’d like their vendors to improve. Past panelists have included Wal-Mart, AT&T, Target, SuperValu, Sunoco, Best Buy, Wells Fargo, Molson/Coors, Accor Hotels, Jiffy Lube, and Whole Foods. Don’t miss this one-of-a-kind experience!

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Few CEOs will yearn to go back to the harsh business climate of 2009, but many gained hard-won insights into how to streamline their operations, lessons that are still paying dividends now that the Great Recession is behind us. In this session, panelists will share specific cost- control strategies that worked in their companies—progressive ideas that you can still use to improve your bottom line.

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These days many customers expect one-stop-shopping. Fulfillment capability offers a way to stay competitive; therefore many printers are now doing jobs that may be only remotely connected to the actual print production process. This panel discussion gives you insights into actual cost controls, managerial planning, software analysis, and revenue projections that leading signage and graphics leaders use to generate more money for their company through controlling the ever-growing fulfillment operations. Your company will be asked to do more than ever before. And providing these various services can provide increased profits. Now the need to provide space, better technology, streamlined training, and better automated processes is more important than ever for your operation.

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